IndexServices

Three threads of work. One small team across them.

Most engagements move between brand, growth, and cross-border work over a quarter or two. We don't carry departments. The same people who set the strategy ship the work.

— 01
Brand & Identity Marca & Identidade

Naming, voice, mark, type, and the operating components a team uses week to week. Built to survive a real Friday night, not a slide review.

  • Naming and verbal identity (EN/PT)
  • Logo, mark, and typographic system
  • Color, photography direction, and motion principles
  • Packaging, signage, retail moments
  • Working brand guidelines (Notion or Figma)
  • Launch assets and rollout plan
— 02
Growth & Paid Media Crescimento & Mídia Paga

Performance work that respects the brand. Acquisition strategy, creative volume, and a measurement model built around real margin math.

  • Acquisition strategy and channel mix
  • Creative production for Meta, TikTok, YouTube
  • Paid search, shopping, performance display
  • Funnel analytics, attribution, MMM-lite
  • Lifecycle, email, retention
  • Weekly read-out and quarterly reset
— 03
Market Entry, LATAM ↔ U.S. Entrada de Mercado

A pragmatic playbook for a brand crossing in either direction — localization, U.S. operations setup, partnership scouting, and the launch cadence that gets a first quarter on the books.

  • Market positioning & pricing study
  • EN/PT/ES localization (brand, product, content)
  • U.S. payment, fulfillment, and customer-service setup
  • Distribution and partnership scouting
  • Launch sequencing and PR/press
  • First-90-days operating cadence
How we work

A short, opinionated process. Most engagements live in one of two shapes — a sprint, or a quarterly retainer that earns its next quarter.

— 01

Sprint

Three weeks, one focused brief. Identity, paid-media foundation, or a market-entry diagnostic. Fixed scope, fixed price, written deliverables you can actually use after we leave.

  • Week 1 — research and frame
  • Week 2 — build and stress-check
  • Week 3 — finalize and hand over
— 02

Quarterly retainer

A working partnership over 90 days. Weekly cadence, monthly read-outs, and a written "next quarter" decision at week 11. We do not auto-renew.

  • Weekly working session
  • Async daily Slack/Notion
  • Monthly read-out, quarterly reset
— 03

Advisory

For founders who already have a team and want a senior outside eye. Two calls a month, one written memo. Best alongside an existing internal lead.

  • Two scheduled calls / month
  • One written memo / month
  • Email between sessions

Tell us where the work is. We'll write back with a shape and a price within a week.