Kotscho Marketing is a founder-led brand and growth practice in Orlando, working with a rotating bench of senior collaborators across Florida and Brazil.
Diogo runs Kotscho Marketing out of an Orlando studio, after a decade of consumer-brand and growth work split between São Paulo and the U.S. South. The studio takes on a deliberate handful of engagements at a time and works in two languages, on purpose.
The practice was registered in Florida in September 2022. It has grown by referral, and the work has stayed close to founder-led teams in hospitality, lifestyle, and cross-border consumer brands.
Eight things we keep insisting on. Most of them are about saying less.
Brand decisions have to survive the line. We bring the floor manager into the third meeting, not the eleventh.
A bilingual brand is not a translated brand. We write fresh in EN and PT and let the campaign decide which one travels.
No paid plan ships before we've agreed on the contribution margin we're working toward. It changes the brief.
The same people who set the strategy ship the work. We don't move briefs across departments because we don't have any.
We trust restraint. A brand that whispers in the right rooms beats a brand that shouts in all of them.
Retainers don't auto-renew. At week eleven, we write a real recommendation and let the client decide.
Case studies show actual outcomes the client can repeat back. We don't build vanity dashboards.
We say no to roughly two engagements for every one we take. Better for both sides than to start a project we shouldn't.
A rotating cast of senior collaborators we bring in for the right brief. We are not a thirty-person agency in disguise; the studio team is small and the bench is honest.
Orlando is home. São Paulo is the second desk. Miami sees us a few days a month.
4714 Creekside Park Ave, Orlando, Florida 32811. Most working sessions and client visits happen here.
A standing desk in Pinheiros. Where most of the Portuguese-language work and the LATAM partner relationships live.
A few days a month for hospitality and DTC clients on the South Florida side. Available on request.